Principium Health Appoints Steven R. Counsell, M.D., as Chief Medical Officer

DALLAS, January 17, 2017 – Principium Health, a leading provider of home-based primary care services for health plans and health systems, announced today the appointment of Steven R. Counsell, M.D. as Chief Medical Officer.

Steven R. Counsell, M.D.

Steven R. Counsell, M.D.

Dr. Counsell brings over 25 years of experience in the field of geriatric medicine. Prior to Principium Health, he served as the Mary Elizabeth Mitchell Professor and Chair in Geriatrics at the Indiana University (IU) School of Medicine and Founding Director of the IU Geriatrics program. Dr. Counsell was a 2009-2010 Health and Aging Policy Fellow and is Chairman of the Board of Directors and Past President of the American Geriatrics Society. Throughout his career, Dr. Counsell has been an innovator in the development of novel care programs directed at improving the quality and value of healthcare services for older adults with complex needs.

Dr. Counsell pioneered the GRACE Team Care model (Geriatric Resources for Assessment and Care of Elders), initially funded as a National Institutes of Health trial, and later commercialized and implemented across multiple, nationally recognized provider organizations. GRACE’s high-intensity care-team approach enhances quality of geriatric care in ways that optimize health and functional status and decrease excess healthcare use, including avoidance of hospitalization and visits to the emergency department. GRACE may also prevent or delay the need for long-term nursing home placement by allowing seniors to stay in their homes with better support. Focused on the most difficult-to-manage senior populations, the GRACE Team Care model delivers proven value in achieving the Triple Aim of improved health outcomes, patient satisfaction and reduced medical costs.

”We’re excited to have Dr. Counsell join our team and assume responsibility for the clinical leadership at Principium Health,” said Kevin Murphy, Chief Executive Officer of Principium Health.  “Dr. Counsell has been a thought leader in improving care for the elderly and has a proven track record of designing and implementing models of care that address the most difficult patient demographics.”

Principium Health, launched in 2016 by sister company CenseoHealth, enhances in-home care delivery by providing effective chronic care management for the frail elderly. This year, Principium Health looks to expand its team and broaden its partnerships with its managed care partners.

”Principium Health is improving care delivery for patients that have historically not had access to quality healthcare options,” said Dr. Counsell. “I’ve spent my career improving the effectiveness of care for these patients, and I’m excited to join this innovative team of experienced healthcare leaders to continue building Principium Health as the industry standard bearer for the in-home delivery of chronic care management services.”    

About Principium Health
Principium Health is changing the way health plans and health systems think about managing the care of their highest risk beneficiaries by providing longitudinal, team-based care in the home. Its mission is to provide forward thinking, community based, in-home chronic care management services that deliver compassionate, cost effective and sustainable quality care for the frail elderly.

Media Contact:
Melissa Humphrey
Vice President of Marketing

Independence at Home May Become a Permanent Care Delivery Model

The highly successful Independence at Home demonstration program is the focus of a new bill in Congress that would make the program a permanent option for care delivery to chronically ill patients in their homes.

If passed, this bill will enable health plans and medical groups to deliver high touch, quality care in the home. For the full story, read the article in Home Health Care News.

Out of the 17 practices participating in the Independence at Home demonstration, only nine were awarded incentive payments. Principium Health CEO Kevin Murphy managed five of the nine successful practices.

These five practices generated 87 percent of the program-wide savings and received 67 percent of the incentive payments that were awarded by CMS.

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New Venture by CenseoHealth Brings Chronic Care Management to the Home

New company focused on in-home care for chronically ill Medicare patients aims to improve quality of care for difficult-to-treat populations and reduce overall costs.

DALLAS, June 15, 2016 – Censeo Health LLC,  a leading provider of in-home health assessments conducted by physicians, announced Wednesday the formation of Principium Health, a new business unit focused on delivering high-touch, high quality healthcare services to the frail elderly. 

Principium will be led by value-based healthcare expert, Kevin P. Murphy, who has joined Principium as chief executive officer to spearhead the development of this business unit and oversee strategy, growth and operations.

Since its founding in 2009, CenseoHealth has become one of the nation’s leading providers of in-home health assessments conducted by physicians, helping to improve the quality of care and reduce healthcare costs for Medicare Advantage, Commercial, and Medicaid plan members. 

Principium represents a meaningful investment in enhancing the in-home delivery model to enable a comprehensive, longitudinal chronic care model serving the frail elderly patient population, a significant pain point among managed care operators. With the addition of Principium, CenseoHealth will be able to deliver its managed care customers a patient-centered care model that improves care quality for a difficult-to-treat population while reducing unnecessary medical costs. To support this strategic priority, CenseoHealth is investing in technology and human capital to deliver a truly unique service offering to the market that Murphy will now lead.

Murphy is a value-based healthcare industry expert with an established track record for improving quality of care and patient satisfaction while lowering the overall cost of care for high risk patient populations. Murphy successfully managed high risk patient populations for one of the leading Pioneer ACOs and also managed five of the most successful physician practices that participated in the Independence At Home CMS Demonstration Project, which—driven by Murphy’s leadership—were responsible for more than 85% of the entire demonstration’s savings in its first year. Independence At Home has been touted as “[t]he most financially successful demonstration in the history of the Medicare Program,” by Patrick Conway, M.D., M.Sc., Chief Medical Officer and Director of the Office of Clinical Standards and Quality, Centers for Medicare & Medicaid Services.

“I am excited to have Kevin join our team,” said Kevin McNamara, CenseoHealth’s Chief Executive Officer. “His track record of success and dynamic leadership experience in managing successful accountable care operations is unparalleled in the industry and will contribute substantially to both our company’s and our clients’ continued success.”

Prior to joining CenseoHealth to launch Principium, Murphy served as Chief Operating Officer for U.S. Medical Management, the nation’s leader for in-home medicine. Murphy transformed USMM from a 17-year-old fee-for-service, physician-led house call practice into the most comprehensive and successful in-home accountable care organization. Murphy’s contributions were instrumental in developing successful population health management strategies, driving business expansion and executing quality accountable care programs that deliver on healthcare’s triple aim.

“CenseoHealth has done remarkable work in engaging health plan members and delivering high quality, in-home care solutions,” said Murphy. “I am eager to join the team and to help us capitalize on the burgeoning opportunities that will shape the future of healthcare by expanding CenseoHealth’s home-based services.”

About CenseoHealth
Censeo Health, LLC is a leading provider of prospective health assessments for health plans and healthcare delivery organizations. The company’s nationwide network of nearly 5,000 contracted physicians performs comprehensive, Annual Wellness Visit-compliant health assessments with members in their homes, at network physician offices and in community settings. By capturing complete health and social welfare assessments of health plan members to drive better clinical outcomes through care management referrals and return-to-care recommendations, CenseoHealth’s insights help enhance member engagement, improve quality ratings and reduce overall healthcare costs. Please visit as well as our blog, LinkedIn and Twitter for more information about the company.

About Principium Health
Principium Health is changing the way health plans and health systems think about managing the care of their highest risk beneficiaries by providing longitudinal, team-based care in the home. Its mission is to provide forward thinking, community based, in-home chronic care management services that deliver compassionate, cost effective and sustainable quality care for the frail elderly. Please visit for more information about the company.
Media Contact:
Melissa Humphrey
Vice President of Marketing